JEANSWEST: NEW DENIM ERA

My title was
Graphic Designer.

But here’s what that looked like — week to week:
– Multiple EDMs
– Reactive ad campaigns and tweaks (Meta, Google, Pinterest, Snapchat)
– Responsive homepage assets
– Print, digital, and retail POS touchpoints

And month to month:
– Entire campaign rollouts
– Hundreds of assets across multiple channels and specs
– Brand copy, messaging, and layout across every format

I didn’t just design graphics — I defined the brand in real time.

I refined it for different outputs, wrote the copy, laid it out, built the system.

I worked with visual merchandising, marketing, e-comm, product — just about every department — to support, consult and deliver creative that held the whole business together.

Was it too much to do perfectly? Absolutely.
But when you're resource-poor and the job needs doing — you do it.

Looking back, the title was never the job.
The work told the real story.