YOU’VE ARRIVED
It’s the place to embrace Flawless Cowboy’s fundamental duality - a creative service thriving at the intersection of analytical precision and emotional resonance.
what is flawless?
rooted IN STRATEGIC THINKING & MEASURABLE OUTCOMES.
We begin with clear objectives and defined KPI’s - this is lead by brand audience research and behaviour analysis. This creates intentional pathways, and this is where the creative is built. Afterwards we optimise for performance across all channels to deliver ROI!
This precision ensures that every design decision serves a purpose beyond aesthetics alone. It provides the framework through which creativity can be channeled most effectively.
what is cowboy?
THE INTUITIVE HUMAN ELEMENT.
We need to feel something. We create authentic connections by tapping into aspirational identities/values as to cultivate meaning in your brand.
We want to generate emotional cues that call for decision making that in turn establish long term brand equity.
In a phrase - make it mean something.
LOOKING TO HIRE?
SENIOR GRAPHIC DESIGNER.
CREATIVE LEAD. BRAND SPECIALIST.
14+ YEARS
OF EXP.
JEANSWEST. GRAPHIC DESIGNER/CREATIVE LEAD. 2023-2025
As the sole creative professional at Jeanswest, I led and managed all aspects of visual communications, ensuring campaign consistency across multiple channels. My role extended beyond design, incorporating strategic decision-making, campaign direction, and commercial insights to enhance brand positioning in the market.
KILLER MERCH. Graphic Designer/Pre-Press Specialist. 2021-2022
Combined technical expertise with creative vision for a screen printing studio serving diverse clients including ICH PIG, Crawling Death, and SEXPO.
Vicinity Centres. Freelance Senior Graphic Designer. 2018-2019.
Delivered strategic creative solutions across print, digital, social, and video for 100+ shopping centers nationwide, including flagship properties like Chadstone.
“I bLend strategic & CREATIVE INTO purposeful design. Every design decision serves both creative and business goals.”
— James Macrae, Flawless Cowboy